Start email marketing with Sendinblue

Email marketing remains one of the most effective tools in 2025 to reach customers and build long-term loyalty. Many companies are looking for ways to make their campaigns not only efficient but also legally compliant and successful.

With sendinblue, you have a platform that is powerful, intuitive, and privacy-focused. It simplifies complex processes and automates many marketing tasks so you can focus on what matters.

In this guide, you'll get a step-by-step walkthrough: from setup to design and automation through to measuring success. This is how you can start the 2025 email marketing year in the best possible way.

Sendinblue 2025: Overview and what's new

Sendinblue has established itself in recent years as one of the leading email marketing platforms in the German-speaking region. Originally known as Newsletter2Go, the provider is now used by over 185,000 companies and is growing particularly strongly in the EU region. The platform offers a modern, intuitive user interface and is constantly evolving to meet the changing demands of digital marketing.

A key advantage of sendinblue is strict compliance with the GDPR and the storage of all data on German servers. This not only ensures legal certainty but also gives companies added trust in handling customer data. Compared to US-based tools, sendinblue scores with German support, clear opt-in processes, and a comprehensive data protection concept. Anyone wanting to learn more about privacy-compliant data processing can find practical information on the page Data protection and data processing (DPA).

In its pricing model, the provider focuses on transparency: billing is based on the number of emails sent, not contacts. This keeps the tool attractive even as your list grows. The free plan allows up to 300 emails per day. For 2025, numerous enhancements have been introduced: an even more powerful Drag&Drop editor, improved marketing automation, and the integration of additional channels such as SMS and live chat. As a true all-in-one solution, sendinblue combines email marketing, SMS, CRM, and landing pages. Many users report improving their campaign performance by up to 30 percent by using the platform.

Step 1: Set up sendinblue and configure it optimally

The first step to successful email marketing in 2025 is proper setup. Clean configuration lays the foundation for high deliverability, data protection, and efficient workflows. Even during registration, you benefit from an intuitive user interface that guides you through all the key settings.

Account creation and basic settings

Start by registering with sendinblue. Enter your company details and confirm your email address. After verification, you'll land in the dashboard, where you'll find all key features at a glance.

Next, choose your sender domain. It should look authentic and match your company to improve deliverability. Also add legal information such as the legal notice (Impressum) and privacy policy. These details are essential for GDPR compliance.

Use the dashboard to invite additional users and assign roles. This lets your team work on campaigns together without losing track. All settings are neatly bundled in a single menu.

Integration with website and shop

For optimal performance, you should connect it directly to your website or shop. There are dedicated plugins for WordPress, Shopify, Magento, and Shopware that make integration especially easy. This allows you to embed sign-up forms, pop-ups, and transactional emails directly.

Do you work with other tools? Through the API or services like Zapier, you can connect numerous additional applications. In total, sendinblue supports over 60 integrations, giving you maximum flexibility.

You can also find an overview of suitable marketing solutions for companies if you want to automate your processes even further. This turns sendinblue into the central control hub for your entire marketing.

Optimal configuration and tips

To get the most out of it, you should follow some best practices. Set up SPF and DKIM records for your domain to maximize deliverability. Use double opt-in for legally secure sign-ups and make sure your sender name is recognizable.

Create your own folders and lists in the user area to segment contacts. This makes it easier to send targeted campaigns and boosts performance. Be sure to regularly export backups of your contacts.

According to user reviews, sendinblue impresses with ease of use, fast support, and reliable results. This lets you get started with professional email marketing without stumbling blocks.

Step 2: Create successful email campaigns

Email campaigns are the heart of successful marketing. With sendinblue, you can get started effortlessly and professionally: the platform offers numerous modern templates that you can customize in the Drag&Drop editor. Responsive design is a given—so your emails look good on any device.

When creating a new campaign, you can already target your audience precisely. Use dynamic placeholders for the name or specific offers so that each message feels personal. Segment your recipient lists by interests, purchasing behavior, or demographic characteristics. This way, each contact receives the content that is relevant to them. Sending options such as scheduled sending or sending by time zone are also easy to select.

For optimizing your campaigns, sendinblue offers powerful A/B testing tools. Try different subject lines, content, or call-to-action buttons and analyze which variant works best. For example: many companies were able to increase their open rates by up to 15 percent by using personalized subject lines. By the way, average open rates for newsletters in the DACH region are around 20 to 25 percent. Use tables to compare test results and improve in a targeted way.

Practical tips make your day easier: create reusable content blocks to save time, and maintain a consistent design according to your corporate identity. For more inspiration, you’ll find hands-on guidance on the page Newsletter sign-up and tips that you can implement directly with sendinblue. With a consistent strategy and regular testing, you’ll take your email marketing to the next level.

Step 3: Use marketing automation and workflows

In 2025, marketing automation is a must for efficient email marketing. With sendinblue, you rely on a platform that makes automation simple, powerful, and scalable. You not only save time but also increase the relevance of your communications. Automation takes over repetitive tasks and ensures your contacts receive the right message at the right time.

With sendinblue, you build workflows that can be created individually via Drag & Drop. Typical use cases include welcome series, reminders for abandoned carts, and birthday campaigns. A workflow starts, for example, when a contact signs up, abandons a purchase, or has a birthday. Then appropriate emails, SMS, or other actions are triggered automatically. The best part: you can set conditions and time intervals flexibly.

The most popular workflows here include:

• Welcome series for new subscribers

• Automated follow-ups for abandoned carts

• Re-engagement campaigns for inactive contacts

• Birthday or anniversary emails with discount codes

Best practices for marketing automation with sendinblue: define clear goals for each automation, test different approaches, and optimize regularly. Use templates to get started quickly and adapt the workflows to your audience. Monitoring metrics such as open and click rates is especially helpful. You’ll get an in-depth look at the possibilities of automated marketing processes in the article on automated workflows in marketing.

A major advantage of the provider is the integration of additional channels such as SMS and live chat into automations. This way, you reach your recipients through multiple avenues and increase conversions. On average, automated campaigns achieve up to 70% higher click-through rates than classic newsletters. A practical example: companies report up to 20% more revenue from automated follow-up campaigns with sendinblue. This lets you leverage the full potential of modern marketing automation.

Pricing, plans, and cost control

If you want to get started with sendinblue, you’ll find a wide range of flexible pricing models. Whether beginner or pro, the platform offers the right plan for every need. The special feature: costs are determined not by the number of contacts but by the emails sent.

Plan overview comparison

The big advantage of sendinblue lies in the transparent, contact-independent pricing system. For example, an SME managing 5,000 contacts and sending 20,000 emails per month pays only a fraction in the Lite plan compared to what is common with other providers. With annual billing, an additional 10 percent discount awaits.

To get the most for yourself, it’s worth looking at cost optimization. Reduce sending frequency, apply targeted segmentation, and use automation to minimize waste. For companies with seasonal peaks, flexible plan adjustments can save real money.

In an international comparison, sendinblue scores with fair prices and comprehensive features. User surveys confirm the high satisfaction with the price–performance ratio. If you're interested in further insights, the Email marketing statistics 2025 offer exciting numbers on ROI and current trends.

With sendinblue, you always retain full cost control without sacrificing growth or professional features.

Benefits, challenges, and best practices

sendinblue offers companies in the German-speaking region numerous benefits that elevate email marketing to a new level. The platform scores with GDPR compliance, German servers, and local support. The all-in-one solution is especially convenient: you can centrally manage email and SMS marketing, CRM, automation, and landing pages.

The intuitive operation also makes getting started easier. Whether beginner or pro, the clearly structured user interface ensures a fast workflow. Many users benefit from the high deliverability rate and the ability to automate processes. This leads to more efficiency and better results.

Benefits of sendinblue

sendinblue stands out with:

• GDPR-compliant data processing and servers in Germany

• Competent, German-language support

• Clear all-in-one solution for marketing, CRM, and automation

• High deliverability rates and whitelisting options

• User-friendly interface

Many companies report that they were able to significantly increase their open and click rates with sendinblue. Automation and segmentation make personalized marketing easy to implement.

Everyday challenges

Despite many advantages, there are also challenges. Design flexibility for forms is limited, especially with individual branding requirements. Costs can also rise as sending volume increases.

Another topic is deliverability. To avoid spam filters, senders must regularly maintain their lists and avoid spam traps. According to Email spam statistics 2025, many legitimate emails worldwide still end up in the spam folder, underlining the need for clean opt-in processes.

Best practices and tips

For sustainable success, it’s advisable to run A/B tests regularly and use segmentation deliberately. This allows open and conversion rates to be continuously improved. According to Email marketing benchmark 2025, segmented campaigns achieve significantly better KPIs.

Avoid common mistakes such as unclear opt-ins or missing personalization. Use tutorials, webinars, and sendinblue support to expand your knowledge and stay up to date.

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